Table 1 Thematic data analysis process
| Themes | Sub-themes | Codes |
|---|---|---|
| Perception of pregnancy complications | • Perceived susceptibility and severity |
• Perceived susceptibility to anemia • Perceived susceptibility to diabetes • Perceived susceptibility to hypertension • Perceived severity of anemia • Perceived severity of diabetes • Perceived severity of hypertension • Care seeking • Pregnancy complications |
| ANC practices |
• Perceived benefits of ANC attendance • First ANC attendance • Follow-up ANC visits |
• Benefit of ANC • First ANC • Follow-up ANC check-up |
| Perceived barriers for attending ANC | • Perceived barriers for attending ANC | • Barrier of ANC attendance |
| Self-care knowledge, practice and family cooperation during pregnancy |
• Self-care and family support • Decision-making for maternal care service utilization |
• Self -care for pregnancy • Family support • Decision making for care seeking |
| Targeted client communication strategy |
• Client communication strategy • Contact person and time for communication | • Preferred communication channel |